Beth Loftus researches the malleability of human memory and is one of the 100 most influential psychological researchers of the 20th century. I was lucky enough to have a drink and dinner with her, along with Jason Tangen, Eryn Newman, and Jess. Click for more.
We’ve taken out second place in the Best Illusion of the Year Contest, 2012! Like many interesting scientific discoveries, this one was an accident. Sean Murphy, an undergraduate student, was working alone in the lab on a set of faces for one of his experiments. He aligned a set of faces at the eyes and started to skim through them. After a few seconds, he noticed that some of the faces began to appear highly deformed and grotesque. He looked at the especially ugly faces individually, but each of them appeared normal or even attractive. We called it the “Flashed Face Distortion Effect” and wanted to share it with the world, so we put it on YouTube. Click for more.